Logo Package

You’re confident your existing look and feel is right. You want to keep your current messaging, colors, fonts, imagery, and style. You need a more polished, better-crafted brand mark.

DISCOVERY 

Worksheet and followup meeting to uncover your unique selling points, ideal customers, and future goals. Survey of the branding of related businesses. Presentation of visual examples for feedback to set a direction for your brand. This research phase sets the direction for the design work to come.

LOGO

The cornerstone of your company’s visual identity. After completing research and establishing a direction with you, I’ll sketch and refine ideas until I have the best 2-3 logo concepts to present to you. Each concept will be applied to mock products to test how it would work in the “real world.” Your favorite solution will be selected and refined. Includes a final bundle of files suitable for every application, from print to web to promotional items and more, and unrestricted usage rights.

Custom Package

Applications can be added to the Standard Package. Pricing will depend on the scope of the project. Possibilities include: business cards, letterhead (printed or Microsoft Word), social media post templates, brochures and info sheets, merch, signage, or other digital templates or printed pieces. Templates are typically created using Adobe Creative Suite software (InDesign, Illustrator, Photoshop). 

For many clients, a cost-effective solution is dividing a project into two parts. Phase 1 is the standard brand identity package, and Phase 2 is applying the new branding to the set of collateral that your business needs.

A note about websites: 
Web design and development is a speciality in itself, so I don’t include it with brand identity pricing. I recommend clients hire a dedicated individual or firm for this. The firm can use the look and feel we develop in this project to build the site.

Standard Package

You’re starting from scratch or refining your company’s existing branding. You need direction and a toolkit of visual and verbal elements.

DISCOVERY

Worksheet and followup meeting to uncover your unique selling points, ideal customers, and future goals. Survey of the branding of related businesses. Presentation of visual examples for feedback to set a direction for your brand. This research phase sets the direction for the design work to come.

LOGO

The cornerstone of your company’s visual identity. After completing research and establishing a direction with you, I’ll sketch and refine ideas until I have the best 2-3 logo concepts to present to you. Each concept will be applied to mock products to test how it would work in the “real world.” Your favorite solution will be selected and refined. Includes a final bundle of files suitable for every application, from print to web to promotional items and more, and unrestricted usage rights.

TAGLINE

A few words that convey a meaningful idea about your business

COLOR PALETTE

Specifications for the colors in your logo, plus a secondary palette that coordinates. Pantone, CMYK, RGB, and hexidecimal codes provided.

TYPOGRAPHY

Recommendations for brand fonts, with examples of how to use them.

GRAPHIC ELEMENTS

Graphic shapes, lines, custom patterns, or other elements that flesh out your brand’s visual theme. Applied to a few mock applications to illustrate how they can be used.

BRAND STYLE GUIDE

A multi-page document that describes the elements of your brand and ensures consistent communications. It includes usage rules and specs for the logo, color palette, typography, graphic elements, messaging, and any other elements unique to your brand.

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